Discus Technology P2(U24), M1(U24)
LO1 (U24): Understand the products that are produced within an across media industries
P2 (U24): Explain the use of converging technologies within an identified sector
- New technologies used for advertising and marketing
The use of smart phones and the fact that many people have access to them means that there is a way to advertise to people wherever they are. Adverts can be altered to fit the format of a smart phone whilst still being able provide all necessary information about a product. Smart phones also mean that individuals have a way to find further information about a product, sampling by scanning a QR code or following a link. Interactive adverts such as sponsored snapchat filters immerses audiences within the product and brand. Doing this personalises the advert to their social media habits along and targets them as individuals.
M1 (U24): Discuss how the industry has utilised developments in technologies
- QR Codes
QR (Quick Response) Codes are labels which contain information about the item it is attached to. They can be read by devices with cameras such as smart phones and tablets. QR Codes are commonly used within adverts as they allow a brand’s website to be accessed quickly. Providing instant access to a particular website, allows audiences to find out more information about a product. QR Codes are a cost effective form of advertising as print adverts have the ability to lead audiences onto website and videos. Using these codes also creates an interactive experience for audiences as they independently are accessing the website via a smart phone. Progressions in technology, means many people own or have access to a smart phone; this means QR Codes are effective within society. Before QR Codes, in order to gain more information about a product audiences would need to type out a full website address into the search engine. QR Codes are much more effective than this as they allow for websites to be reached quickly as well as taking away the need for audiences needing to remember long web addresses so that they have find more information about a product. QR Codes can be used on almost any form of print media, this includes advertising methods such as billboards, posters and flyers. Including QR Codes within adverts removes the need to excessive print as audiences are able to easily access more information by scanning the code. QR Codes are a good example of the way the advertising industry has utilised develops. This is because QR Codes link into technological convergence as they can be scanned on a range of different devices; this relates back to technology habits of society today.
- Hashtags
Hashtags are a type of tag used within social media. Hashtags allow social media users to easily find posts with a specific theme or type of content. Hashtags can be created by placing ‘#’ in front of a phrase within a post; this post can then be seen by other users if they search the hashtag and the phrase. Many companies take utilised the development of hashtags by creating a brand hashtag e.g. #McDonalds. Having a hashtag like this allows audiences to click on it and then be instantly taken to other posts containing the hashtag. Hashtags make information about products accessible to audiences as all they have to do is click on one or type in the short phrase. Hashtags create convergence as they can be used on a range of technologies such as computers, smart phones, tablets etc. As well as this they are present on almost every form social media. Hashtags allow for users to view a range of different posts with different opinions about a product, both from the company itself as well as consumers.The use of hashtags helps marketing as they create a space where all posts about a particular product/company can be viewed, allowing for audiences to find out a wealth of information easily.
- Pinned Tweets
On Twitter, users have the ability to ‘Pin’ a Tweet. ‘Pinning’ a Tweet mean that that particular post will stay at the top of a user’s profile regardless of when it was originally posted. When users visit other profiles this Pinned Tweet will be the first post they see. Companies have utilised the development of Pinned Tweets by using it to market products. If a company pins a Tweet about a product however old it may be, users will see it and become aware of the product without having to scroll through newsfeeds and profiles. This technology allows companies to use Twitter as a free platform for advertising. This helps advertisers and marketers as it allows them to promote products effectively. Tweets can include hashtags and website links, allowing for audiences to easily access further information about a product. Pinned Tweets give products more visibility, as they will be seen whenever a user visits a profile.
- 3D Technology
3D technology has been utilised by media professionals during the production phase, for example creating a 3D film. By filming and using 3D techniques during the production phase of a film the audience will be immersed in it. As well as this it also makes the scenes seem more realistic, creating a better quality of film.
Other 3D technologies have also been used during marketing and advertising. 3D technology such as VR (Virtual Reality) allow for the consumer to view a product which they don't own in a realistic format through a headset. This helps marketers as it gives audiences a way to see an accurate representation of a product before they buy it, giving them confidence their purchasing decisions.
Hashtags are a type of tag used within social media. Hashtags allow social media users to easily find posts with a specific theme or type of content. Hashtags can be created by placing ‘#’ in front of a phrase within a post; this post can then be seen by other users if they search the hashtag and the phrase. Many companies take utilised the development of hashtags by creating a brand hashtag e.g. #McDonalds. Having a hashtag like this allows audiences to click on it and then be instantly taken to other posts containing the hashtag. Hashtags make information about products accessible to audiences as all they have to do is click on one or type in the short phrase. Hashtags create convergence as they can be used on a range of technologies such as computers, smart phones, tablets etc. As well as this they are present on almost every form social media. Hashtags allow for users to view a range of different posts with different opinions about a product, both from the company itself as well as consumers.The use of hashtags helps marketing as they create a space where all posts about a particular product/company can be viewed, allowing for audiences to find out a wealth of information easily.- Pinned Tweets
On Twitter, users have the ability to ‘Pin’ a Tweet. ‘Pinning’ a Tweet mean that that particular post will stay at the top of a user’s profile regardless of when it was originally posted. When users visit other profiles this Pinned Tweet will be the first post they see. Companies have utilised the development of Pinned Tweets by using it to market products. If a company pins a Tweet about a product however old it may be, users will see it and become aware of the product without having to scroll through newsfeeds and profiles. This technology allows companies to use Twitter as a free platform for advertising. This helps advertisers and marketers as it allows them to promote products effectively. Tweets can include hashtags and website links, allowing for audiences to easily access further information about a product. Pinned Tweets give products more visibility, as they will be seen whenever a user visits a profile.
- 3D Technology3D technology has been utilised by media professionals during the production phase, for example creating a 3D film. By filming and using 3D techniques during the production phase of a film the audience will be immersed in it. As well as this it also makes the scenes seem more realistic, creating a better quality of film.
Other 3D technologies have also been used during marketing and advertising. 3D technology such as VR (Virtual Reality) allow for the consumer to view a product which they don't own in a realistic format through a headset. This helps marketers as it gives audiences a way to see an accurate representation of a product before they buy it, giving them confidence their purchasing decisions.
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